Zino Rost van Tonningen
Chief Executive Officer at Tyrads
Bio Info
Zino Rost van Tonningen is the CEO of Tyrads, a cutting-edge adtech company revolutionizing mobile app marketing with privacy-first programmatic solutions. With over a decade of experience in growth and product strategy for fast-moving brands, Zino combines creative agility with strategic rigor to help startups and established app publishers scale effectively in today’s cookieless ecosystem.
Known for sharing candid insights—like the importance of first-party data for sustainable mobile growth or addressing “ad fatigue” with emotional, interactive creative—Zino’s thought leadership appears at industry events like MAU Vegas and in leading podcasts such as Internet Marketing Podcast. As the author of “Creative Deviations”, he also coaches teams on turning routine campaigns into standout experiences.
Under Zino’s leadership, Tyrads supports mobile-first businesses with contextual, user-centric ad frameworks that drive performance without compromising user trust. He’s passionate about bridging the gap between innovation and impact, helping marketing leaders, CMOs, and digital strategists rethink how they reach audiences in a privacy-conscious world.
Previous Interviews
The Internet Marketing Podcast
#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds
Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
894: TyrAds: Grow the Reach of Your Mobile App Through Marketing and Advertising with Zino Rost van Tonningen
Startup Hustle
How to Market Your Mobile App
Predictable B2B Success
How to use data to fuel app marketing strategies that drive growth
two & a half gamers
One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolving
Topic Suggestions
App Growth in 2025
Exploring the future of mobile app growth strategies in a privacy-first world.
AI in App Marketing
How artificial intelligence is transforming user acquisition and app marketing.
Emotional Ads & Brand Loyalty
The power of emotional, interactive ads in creating lasting brand connections.
Finding High-Value Users
Strategies for acquiring users that drive long-term revenue and retention.
Monetization Models Explained
A breakdown of different app monetization strategies: ads, in-app purchases, subscriptions.
Tackling Ad Fraud
How to protect your ad budget from fraud and ensure efficient marketing spend.
ASO Strategies for 2025
Key app store optimization techniques for improving visibility and rankings.
Improving User Retention
Tips and tactics to boost user engagement and reduce churn in your app.
Cross-Platform Marketing
Best practices for scaling your app across multiple platforms and devices.
Data-Driven Acquisition
Using data analytics to fine-tune your user acquisition strategy for better results.
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