Nelson Bruton
President, Manufacturing Chats
Bio Info
As the President of Manufacturing Chats and Interchanges and a two-decade veteran in the world of B2B marketing, Nelson Bruton has dedicated his career to helping industrial manufacturers break free from outdated growth tactics and embrace modern digital strategies. Under his leadership, Interchanges has generated over $1.9 billion in revenue for their clients, consistently driving measurable results in an industry that often struggles to keep pace with the evolving digital landscape. Nelson’s extensive experience spans across a global client footprint, granting him a profound understanding of how to tailor marketing solutions that bridge the gap between traditional production prowess and next-generation marketing techniques.
Nelson’s passion lies in empowering manufacturers—whether small specialty shops or leading global brands—to unlock untapped growth potential. He leads the charge at ManufacturingChats, a brand of Interchanges dedicated to digital solutions that work seamlessly with existing processes. Through his approach, organizations that were once resistant to digital marketing discover how the right strategies, platforms, and messaging can double their online quote requests in as little as one month.
A graduate of the University of Georgia with a degree in Economics, Nelson combines analytical thinking with real-world experience. He thrives in demystifying digital marketing—breaking it down into understandable, actionable steps. Nelson’s insights stretch beyond marketing theory; he shares case studies, lessons learned, and proven tactics that resonate with executives, marketing teams, and sales professionals alike.
On podcasts, Nelson brings a unique blend of expertise, candor, and an engaging storytelling style. He speaks directly to the challenges manufacturers face, offering a roadmap for adapting to a rapidly changing marketplace. Whether the topic is marketing automation, lead generation, or breaking down silos between sales and marketing teams, Nelson’s mission is to ensure that listeners come away inspired to modernize their operations and leverage the full potential of digital growth opportunities.
Previous Interviews
Manufacturing eCommerce Success
Episode 38: Turning Manufacturing Website Visitors into Customers (Guest: Nelson Bruton)
Authentic Persuasion Show
[E160] Optimizing Lead Generation with Nelson Bruton
The Customer Experience Podcast
41. Setting Up Your B2B Live Chat To Dramatically Accelerate Sales w/ Nelson Bruton
B2B benefits of 24/7 chat -- Nelson Bruton IV // Interchanges
MarTech Podcast ™ // Marketing + Technology = Business Growth
MarketingBusinessCareers
The Jacksonville Buzz with Nelson Bruton from Interchanges
The Customer Experience Podcast
Topic Suggestions
From Browsers to Buyers: Turning Site Visitors into Quality Leads
Optimizing Conversion Rates: Proven Tactics to Double Your Manufacturing Quote Requests
Beyond the Catalog: Leveraging Human-Enabled Live Chat to Drive Sales in Manufacturing
How to Humanize Your Digital Strategy in an Online World
From Outdated Methods to Digital Mastery: Modernizing Your Manufacturing Marketing
Data-Driven Conversations: Using Analytics to Perfect Your Live Chat Strategy
Customer Experience Overhaul: Transforming the Buyer Journey in B2B Manufacturing
Bridging the Gap: How Manufacturers Can Meet Today’s Digital Buyers Online
Book Speaker Now
Click the button below to reach out to us and let us know!
2 Extra Reasons To Book...
Expert Guests Matter
Our guests have experience appearing on podcasts, so you don't need to coach them.
Eager to Share
Our guests see the value in appearing on your show, and they are ready to share their experience with their audience - and the world!