Nelson Bruton

President, Manufacturing Chats

Bio Info

As the President of Manufacturing Chats and Interchanges and a two-decade veteran in the world of B2B marketing, Nelson Bruton has dedicated his career to helping industrial manufacturers break free from outdated growth tactics and embrace modern digital strategies. Under his leadership, Interchanges has generated over $1.9 billion in revenue for their clients, consistently driving measurable results in an industry that often struggles to keep pace with the evolving digital landscape. Nelson’s extensive experience spans across a global client footprint, granting him a profound understanding of how to tailor marketing solutions that bridge the gap between traditional production prowess and next-generation marketing techniques.

Nelson’s passion lies in empowering manufacturers—whether small specialty shops or leading global brands—to unlock untapped growth potential. He leads the charge at ManufacturingChats, a brand of Interchanges dedicated to digital solutions that work seamlessly with existing processes. Through his approach, organizations that were once resistant to digital marketing discover how the right strategies, platforms, and messaging can double their online quote requests in as little as one month.

A graduate of the University of Georgia with a degree in Economics, Nelson combines analytical thinking with real-world experience. He thrives in demystifying digital marketing—breaking it down into understandable, actionable steps. Nelson’s insights stretch beyond marketing theory; he shares case studies, lessons learned, and proven tactics that resonate with executives, marketing teams, and sales professionals alike.

On podcasts, Nelson brings a unique blend of expertise, candor, and an engaging storytelling style. He speaks directly to the challenges manufacturers face, offering a roadmap for adapting to a rapidly changing marketplace. Whether the topic is marketing automation, lead generation, or breaking down silos between sales and marketing teams, Nelson’s mission is to ensure that listeners come away inspired to modernize their operations and leverage the full potential of digital growth opportunities.

Previous Interviews

Manufacturing eCommerce Success

Episode 38: Turning Manufacturing Website Visitors into Customers (Guest: Nelson Bruton)

Authentic Persuasion Show

[E160] Optimizing Lead Generation with Nelson Bruton 

The Customer Experience Podcast

41. Setting Up Your B2B Live Chat To Dramatically Accelerate Sales w/ Nelson Bruton

B2B benefits of 24/7 chat -- Nelson Bruton IV // Interchanges

MarTech Podcast ™ // Marketing + Technology = Business Growth
MarketingBusinessCareers

The Jacksonville Buzz with Nelson Bruton from Interchanges

The Customer Experience Podcast

Topic Suggestions

From Browsers to Buyers: Turning Site Visitors into Quality Leads

Optimizing Conversion Rates: Proven Tactics to Double Your Manufacturing Quote Requests

Beyond the Catalog: Leveraging Human-Enabled Live Chat to Drive Sales in Manufacturing

How to Humanize Your Digital Strategy in an Online World

From Outdated Methods to Digital Mastery: Modernizing Your Manufacturing Marketing

Data-Driven Conversations: Using Analytics to Perfect Your Live Chat Strategy

Customer Experience Overhaul: Transforming the Buyer Journey in B2B Manufacturing

Bridging the Gap: How Manufacturers Can Meet Today’s Digital Buyers Online

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