Adam Cerra
Founder & CEO, DFY Closing
Bio Info
Adam Cerra is a high-ticket sales expert, author, and the creator of the revolutionary Inverse Closing Method™, a game-changing approach that helps coaches, consultants, and service-based entrepreneurs close premium offers—without high-pressure tactics or awkward sales scripts.
With over two decades of experience in the world of high-ticket selling, Adam has closed more than $30 million in sales and led sales teams of 100+ people. He’s trained hundreds of remote and commission-only closers and has built sales operations for some of the most recognized names in the coaching and personal development space, including Mindvalley, Jay Shetty Certification School, and Peter Sage.
Adam’s mission is simple: to show purpose-driven entrepreneurs how to turn the sales conversation into a powerful, client-centered experience. His Inverse Closing Method™ empowers coaches and consultants to sell with integrity, confidence, and ease—by helping prospects arrive at the right decision for themselves.
He’s the author of The Conversation to Client Playbook, a straight-talking guide that outlines a five-step process for selling high-ticket programs in a way that feels natural, effective, and even fulfilling.
Whether you're a coach who dreads sales calls or a fractional leader scaling your offer, Adam brings clarity, confidence, and real-world insight to the sales process—no fluff, no pressure, just results.
Previous Interviews
The Boardroom Podcast
E8: Sales Process and Right Mindset with a Successful Sales Professional
Topic Suggestions
Sales Without the Sleaze
How Coaches and Consultants Can Close Premium Offers Without High-Pressure Tactics
Inverse Closing Explained
The 5-Step Sales Method That Helps Clients Sell Themselves—Without Feeling Sold To
Coaching Is Selling—So Why Does It Feel So Awkward?
Reframing Sales for Purpose-Driven Entrepreneurs
Why You’re Losing High-Ticket Sales (And How to Fix It)
The Psychology of Decision-Making in Premium Sales Conversations
Scale Without Stress
How to Train and Build a High-Ticket Sales Team That Grows With You
The Art of Enrollment
Why Sales Should Feel Like Coaching (and How to Do It Right)
From Dread to Done Deal
Overcoming Mindset Blocks Around Selling as a Coach or Consultant
How I Closed $30M in Sales Without Feeling Pushy
Lessons From Two Decades in High-Ticket Selling
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