VP of Marketing & Strategy | Inbox Army
Having begun life as a copywriter, Scott's been a stalwart in the email marketing industry since his boss came to him and said, "Hey, you write the newsletters... why don't you do them?" He has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as agency side working with clients ranging from small businesses to enterprise companies across multiple industries.
Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more. (He also won a Bronze Telly Award for the very first TV ad he ever wrote, so "it's been downhill ever since.")
Given his unique experience, Scott knows enough "to be dangerous" about email marketing, SMS, and many things CRM and retention marketing. He's built and managed larger CRM and retention teams, sent millions of emails (and a few million SMS, too), and written more than a few ads, blog posts, brochures, websites, and many other content pieces over the course of his 20-year marketing career. He's pressed the "Send" button a few thousand too many times to be anything other than frank about what email marketers need to do!
Panels & Other Video Conversations
Recession-proof Email Marketing
A Conversation with Scott Cohen, 2021 EEC Stefan Pollard Email Marketer of the Year
Lifecycle Marketing and Automation
Setting Up Email Organization for Success
A SEAT at THE TABLE: Conversations with Today's Top Industry Leaders
Turning Email into a Reliable Sales Machine
AVOCET Strategic Marketing
Episode 303: Email marketing strategies with Scott Cohen of Purple
How is email marketing essential to business growth when it's only discussed 25% VS paid social media?
Direct VS Indirect Email — Is direct mail making a comeback?
Email marketing challenges for retail brands, and how to overcome them
The role of email in travel and hospitality industries
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