Ziv Haklili and Ben Flohr
Co-Founder and Co-CEO
Ziv is a renowned brand builder, business leader, and e-commerce growth strategist with over ten years of experience in developing companies and products. Ziv's expertise lies in creating profitable CPG brands, launching 120+ best-in-class products in the direct-to-consumer digital space, and building strong organizational and operational infrastructures. He co-founded Scale, a next-generation DTC house of brands, to create meaningful connections between brands and consumers, and positively impact millions of lives.
Ziv's expertise in the wellness industry, customer experience and personalization, and digital marketing make him a great guest for podcasts, particularly those aimed at executives and investors in health and wellness, consumer packaged goods, and direct-to-consumer industries. With a passion for lifelong learning and a deep understanding of the ever-changing digital landscape, Ziv is able to anticipate what tomorrow's consumers want and create cutting-edge solutions to meet their needs. If you are looking for a knowledgeable and experienced guest who can speak to the challenges and opportunities of building successful brands in these industries, consider booking Ziv Haklili!
Co-Founder and Co-CEO
Ben is an accomplished business leader and eCommerce technology innovator with over a decade of experience driving growth and innovation in the consumer packaged goods (CPG) industry. As the co-founder of Scale, Ben has demonstrated his expertise in developing and scaling CPG brands through advanced growth strategies, cutting-edge technologies, and customer acquisition & retention methodologies. With his expert execution of the corporate vision, Ben has powered five CPG brands on the Scale Commerce platform, acquiring over five million customers and generating over $500M in sales.
His expertise in data-driven marketing, fast growth strategy, and process improvement makes him an ideal guest for podcasts targeting executives and investors in the health and wellness, consumer packaged goods, and direct-to-consumer industries. If you are looking for an experienced and knowledgeable guest with a track record of success in these industries, Ben Flohr would be the perfect choice!
The future of subscription programs in the wellness industry: best practices, trends, and opportunities
Incorporating A/B testing as a decision-making philosophy
Maximizing profitability and sustainable growth through optimized unit economics
Bootstrapped growth for DTC brands in wellness: advantages, drawbacks, and how to make it work
Remote work and its impact on team building, productivity, and innovation
Entrepreneurship in wellness: lessons learned, success stories, and overcoming challenges
Personalization and customer experience as a means to create meaningful connections
Digital marketing strategies for DTC wellness brands: what to do and what to avoid
Giving back to your community and environment: the importance of social responsibility and sustainability
The role of advanced science and technology in shaping the future of health and wellness
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