Chief Digital Officer, The Gray Dot Company

Sam Torres

Bio Info

Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She has also a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing. Sam's talent is an excellent blend of creativity and technical skills, making her services end-to-end from ideation to integration. Her philosophy is based on approaching every opportunity holistically, taking into consideration the big picture while maintaining a point-of-relevance mindset. 

Her extensive experience in the industry, combined with her unique ability to translate complex technical matters into actionable insights, makes her a valuable resource for marketing and engineering leaders. Featuring Sam on your show would be a great way for your audiences to learn more about how to leverage digital data to grow their businesses while gaining insight into the latest trends and best practices in the industry!

Previous Interviews

The Democratizing SEO Podcast

The Democratizing SEO Podcast

Talks with SEOs 15: Sam Torres



s01e03: Sam Torres



Integrating UX Principles Into Your SEO Strategy | by Sam Torres, Managing Partner

Local SEO Guide

Local SEO Guide

Will ChatGPT Kill Google? - Monthly ML Madness Webinar

Topic Suggestions

Leveraging consumer insights data for effective marketing campaigns and improved customer experiences

The role of digital analytics in personalized marketing strategies and customer segmentation

Market research vs. digital analytics: Which one is better for answering key business inquiries

Optimizing website design and user experience with digital analytics

Cross-functional collaboration between marketing and engineering teams for leveraging digital data

Understanding the impact of data privacy regulations on digital analytics practices

Overcoming advanced technical issues in digital analytics for business growth

Measuring ROI of digital marketing campaigns with analytics: Best practices, tools, and techniques

Navigating the ethical considerations of using AI in marketing strategies

Innovative ways to incorporate ChatGPT technology into your marketing efforts

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