Sam Torres
Chief Digital Officer, The Gray Dot Company
Bio Info
Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, a consulting firm that specializes in SEO and data analysis for regulated industries, non-profit organizations, and SaaS. She has been in the field for more than a decade and is sought-after as a subject matter expert in complex digital analytics and consumer insights data. She has also a knack for using digital data to provide insights into complex business inquiries and addressing technical issues for marketing. Sam's talent is an excellent blend of creativity and technical skills, making her services end-to-end from ideation to integration. Her philosophy is based on approaching every opportunity holistically, taking into consideration the big picture while maintaining a point-of-relevance mindset.
Her extensive experience in the industry, combined with her unique ability to translate complex technical matters into actionable insights, makes her a valuable resource for marketing and engineering leaders. Featuring Sam on your show would be a great way for your audiences to learn more about how to leverage digital data to grow their businesses while gaining insight into the latest trends and best practices in the industry!
Topic Suggestions
Leveraging consumer insights data for effective marketing campaigns and improved customer experiences
The role of digital analytics in personalized marketing strategies and customer segmentation
Market research vs. digital analytics: Which one is better for answering key business inquiries
Optimizing website design and user experience with digital analytics
Cross-functional collaboration between marketing and engineering teams for leveraging digital data
Understanding the impact of data privacy regulations on digital analytics practices
Overcoming advanced technical issues in digital analytics for business growth
Measuring ROI of digital marketing campaigns with analytics: Best practices, tools, and techniques
Navigating the ethical considerations of using AI in marketing strategies
Innovative ways to incorporate ChatGPT technology into your marketing efforts
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