Michael Jacobson
Chief Executive Officer at French Florist
Bio Info
Michael Jacobson is the CEO of French Florist, a rapidly growing floral brand that is redefining what’s possible in one of the world’s oldest industries. Under his leadership, French Florist has transformed the traditional flower shop model by putting technology, innovation, and operational excellence at the heart of its franchise system. The results speak for themselves: French Florist franchise locations generate triple the revenue of standard flower shops—while operating at higher margins.
With a career spanning entrepreneurship, investment, and leadership, Michael is passionate about helping the next generation of business owners succeed through entrepreneurship through acquisition (ETA). He brings a fresh perspective to how small business ownership can be reinvented for the modern age, leveraging digital tools, streamlined operations, and strong brand strategy to unlock sustainable growth.
Michael’s mission is simple: to empower franchise owners with a proven system that blends timeless beauty with cutting-edge innovation. Whether speaking about the future of franchising, how technology reshapes consumer-facing industries, or why flowers are a surprisingly powerful business opportunity, Michael shares candid insights that inspire entrepreneurs to think bigger and build smarter.
Previous Interviews
The Kara Goldin Show
720 Michael Jacobson: CEO of French Florist
The Casey Adams Show
Michael Jacobson – CEO of French Florist on Turning His Uncle’s Struggling Flower Shop into a $9.5M Powerhouse
Problem Solvers
Solve the Problem, Win the Market
How To Ride A Roller Coaster
Episode #82: Michael Jacobson, CEO of French Florist
Wear Many Hats
354. Michael Jacobson - French Florist
The Immigrant Entrepreneurs
The $20 Billion Flower Secret: 
How Michael Jacobson Is Transforming an Industry
The Business Credit and Financing Show
What to Learn About Franchising in the Floral Business and Beyond
Think Business with Tyler
Building a Floral Empire with Michael Jacobson
Fingerprints On Success
34 | Michael Jacobson | How to Scale a Business Without Losing Its Heart
Influencer Blueprint Show
What to Learn About Franchising in the Floral Business and Beyond
Acquiring Minds
Taking a Flower Shop from $600k to $9 Million
Dear Business Coach
Categorically Improving the Industry with CEO Michael Jacobson of French Florist
Radio Entrepreneurs
“A Modern & Practical Approach to Floral” with Michael Jacobson of French Florist
Horizon Search
How to Turn Failure Into Fortune - Michael Jacobson | 143
Toasting to Business
Transforming Tradition: Michael Jacobson’s Journey to Redefining Floral Excellence at The French Florist
David C Barnett Small Business and Deal Making M&A SMB
Premiere Michael Jacobson Disrupting The Flower Retail Market
Building the Biz
#24: Leading with Heart with Michael Jacobson
Celebrating Small Family Businesses
French Florist: LA’s Dominant Flower Power Is Revolutionizing The Florist Industry
Topic Suggestions
Blooming Business: How French Florist Triples the Revenue of a Traditional Flower Shop
Why the floral industry is ripe for disruption and how technology is unlocking untapped potential.
Entrepreneurship Through Acquisition: A Smarter Path to Business Ownership
How ETA can help aspiring entrepreneurs step into a proven, profitable business model.
From Petals to Platforms: How Tech is Transforming the $30B Floral Industry
The role of data, digital tools, and automation in scaling a centuries-old craft.
The Franchise Advantage: Why Flowers Are More Than a Seasonal Business
Breaking the myth that flowers are just for Valentine’s Day and Mother’s Day.
Building a Business That Lasts: Lessons in Innovation, Growth, and Customer Experience
Michael’s insights on scaling businesses by combining creativity with operational discipline.
Why ETA Entrepreneurs Should Look Beyond Restaurants and Gyms
Exploring overlooked industries with massive potential for franchise success.
Book Speaker Now
Click the button below to reach out to us and let us know!
2 Extra Reasons To Book...
Expert Guests Matter
Our guests have experience appearing on podcasts, so you don't need to coach them.
Eager to Share
Our guests see the value in appearing on your show, and they are ready to share their experience with their audience - and the world!