Jeff Tarran

COO at gunderson direct, inc.

Bio Info

Jeff decided on a career in advertising in his teenage years and never looked back. After having worked at a variety of branding and content agencies he ran his own direct mail agency for a dozen years. In 2018 he joined Gunderson Direct, Inc., where he is now COO. Gunderson Direct uses address-based data to help B2B and B2C businesses drive new leads and close more sales using direct mail.

Jeff played an important role in Gunderson Direct's growth, helping it to scale from $5mm to $25mm over six years. A veteran in B2B and B2C marketing, he is now ready to continue to help other marketing leaders in FinTech, healthcare, and other industries to successfully stand out from the crowd with direct mail.

Jeff is an expert in direct mail. But, also in building agency teams for growth. At Gunderson Direct, he sees across all operational departments (creative, data, production, and account management) to ensure seamless and constantly improving service. That includes all aspects of overall agency strategy and resource management.

Currently, his team is pioneering the use of AI in the world of direct mail. They are changing how content is created and how data can be more efficiently and effectively analyzed for Client success.

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The Most Amazing Marketing Book Ever

More than 350 inspiring ideas!

Previous Interviews

Digital-First Leadership

Ep.39- Master the Direct Mail Strategy with Jeff Tarran from "The Most Amazing Marketing Book Ever"

Direct Mail Automation School

Unlocking the Distinctive Power of Direct Mail Data with Jeff Tarran #02

Topic Suggestions

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Is direct mail ready to evolve with the future of data in FinTech?

Should B2C businesses leverage more or less direct marketing strategies?

Inspiring Marketing Ideas by A COO: How has traditional offline advertisement evolved over time?

How can marketing directors make direct mail stand out from the crowd?

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