James Harenchar

CEO, Response Marketing Group

Bio Info

Jim is the CEO of Response Marketing Group, a consumer-data focused marketing agency that primarily serves clients in the financial services, tourism and healthcare sectors. Founded in 1986, the company leverages 35+ years of experience and data insights and pairs it with highly relevant messaging to the target audience to drive revenue growth, customer growth, and increased asset values. They have developed several proprietary Ad Tech solutions that have introduced game-changing outcomes for DMOs across the US.

In addition to serving as CEO, Jim leads the Travel and Tourism practice for RMG, which includes clients such as Arkansas Tourism, Georgia Tourism, Visit Savannah, Crested Butte, The Ritz Carlton and The Resort Hotel Association among others. He is a thought-leader within the tourism sector and frequent speaker at the Southeast Tourism Society conference, Forrester Marketing Conference, Ad Federation, DestiCon and Gartner.

Prior to Response Marketing Group, Jim was Senior Vice President at The Allant Group in Chicago, IL from 2010-2014. He led the Strategic Consulting practice that delivered marketing strategy and high-level research to CMOs and brand managers at clients such as GM, Comcast, Nationwide Insurance, US Tennis Association, US Cellular, Blue Cross/Blue Shield and Wells Fargo.

Don't miss this opportunity to provide your listeners with practical insights into Ad technology, data mining, customer segmentation, and improving return on marketing investment, book Jim as a guest for your show today.

Previous Interviews

Destination On The Left

Leveraging Data to Upgrade Your Marketing, with James Harenchar

Topic Suggestions

Going Beyond the Customer Journey

How to Utilize Data to Influence Behavior

Looking for Better and More Replicable Marketing Performance?

Improving ROMI Through Data-Driven Decisions

Using Rigorous Processes to Create Flexible Solutions

Customer Segmentation: Achieving Deeper Customer Insight at Scale

Utilizing Ad Tech to Build More Engaging Relationships

Staying Ahead of Technology and Compliance

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