Iñigo Rivero
Co-Founder & Managing Director at House of Marketers
Bio Info
Íñigo Rivero is the Co-Founder and Managing Director of House of Marketers, a leading TikTok marketing agency helping global brands harness influencer marketing and user-generated content (UGC) to scale. Before launching the agency, Íñigo was one of the very first EMEA employees at TikTok, where he played a pivotal role in building its partner ecosystem and helping more than 300 brands thrive on the platform. He spearheaded TikTok’s expansion in markets like the UK, France, and Germany, quickly becoming a go-to leader for brands looking to succeed on social media.
In 2020, Íñigo co-founded House of Marketers with a mission to transform how businesses connect with audiences through short-form content. His agency now works with clients across industries including E-commerce, Beauty & Skincare, AI, Health & Fitness, Finance, Food & Beverages, Travel, FMCG, and B2C SaaS—driving growth through TikTok-first strategies.
Known for his energy, deep industry knowledge, and forward-thinking approach, Íñigo believes the future of brand building lies in authenticity, storytelling, and leveraging creators to humanize businesses. Whether advising a fast-scaling startup or an established enterprise, he helps brands tap into culture, trends, and technology to stay relevant and profitable.
Previous Interviews
Influence Global Podcast - shining a spotlight on influencer marketing
Running Global Influencer Campaigns With Multi-Lingual Teams Ft. Iñigo Rivero Angulo
Topic Suggestions
Cross-Platform Influence: Driving Awareness and Sales through TikTok, Instagram & YouTube
Why the most effective campaigns today are integrated across multiple platforms—driven by creators, optimized for engagement.
Global Reach, Lean Team: Why the Future of Influencer Marketing Agencies is Remote
How a streamlined, international team structure delivers faster execution, localised strategy, and better results for global brands.
How Products Go Viral: Common Factors in Breakout Campaigns
A deep dive into what our most viral campaigns have in common—and how to replicate the results. 30 Million views for a tech company, 7500 paying subscribers for a fitness company and tens of thousands in sales for a Food and Drinks company!
If You Think Your Brand Is Too Boring for TikTok, Watch This
How finance, SaaS, and even printer brands are driving millions of views with the right creator-led strategy.
How to Build Campaigns That Scale Across Markets
Lessons from launching creator-led campaigns in the US, EU, South America and beyond—without losing local relevance or creative quality.
Trust Is the Real ROI: How Beauty, Health & Fitness Brands Win with Influencer Awareness
Why top-performing campaigns prioritize credibility over clicks—and how long-term creator partnerships build brand equity with consumers that remain customers.
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