Chris ‘Mercer’ Mercer

Co-Founder, MeasureU, MeasureSummit, & ProfitSchool

Bio Info

Chris "Mercer" Mercer is an accomplished entrepreneur, measurement strategist, and the Co-Founder of Measure Holdings Group LLC, parent company to MeasureU.com, ProfitSchool.com, and MeasureSummit.com. While Mercer has built a reputation as a leading expert in measurement marketing, his true love is helping small businesses eliminate inefficiencies and optimize their operations by implementing a strategic approach to productivity management.

Mercer’s work goes beyond just metrics and analytics—he is passionate about unlocking business potential by offering a holistic approach to business operations and marketing optimization. Whether it's building tailored measurement systems or restructuring the operational flow of a business through strategic insights, Mercer helps business leaders take control of their offers, products, and internal systems.

At the heart of this transformation is ProfitSchool, a pioneering system developed by Mercer and Jeff Sauer that guides small businesses through a systematic approach to fixing their operations (OPS)—from aligning offers with customer needs to enhancing workflow efficiency. This solution empowers business owners not only with the right measurement tools like Google Analytics or Google Tag Manager but also with strategies that focus first on optimizing what really drives profits.

Mercer’s compelling communication style, ability to simplify complexity, and insights into strategic growth have made him a highly sought-after speaker at MeasureSummit, Traffic & Conversion, Social Media Marketing World, and beyond. Whether you're interested in scaling your product, fixing your business operations, or getting more value from your marketing, Mercer’s insights can drive measurable and transformative outcomes.

If you want to stop firefighting and start building sustainable, scalable solutions to achieve solid results, Mercer is the go-to expert to inspire your audience. Book him for your podcast, and give your listeners the actionable strategies that will let them optimize their businesses for the long run.

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