Chris “Mercer” Mercer



co-founder of

Bio Info

Chris “Mercer” Mercer, co-founder of, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.

He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.

Previous Interviews

The Digital Marketer Podcast

EP17: Chris Mercer, Co-Founder @ on Vanity Metrics vs the Useful Truth

Social Media Marketing Podcast

Google Analytics 4: What Marketers Need to Kno‪w

Hustle & Flowchart Podcast

Chris Mercer — Here's A Better Way To Use Google Analytics

Make Marketing A.W.E.S.O.M.E Podcast

eCommerce Evolution Podcast

E45 - The math behind your marketing.

The Bright Ideas eCommerce Podcast

BI 273: How to Fix My Broken Marketing Funnel with Chris Mercer

The Agents of Change Podcast

Getting Started with Google Data Studio

Small Business War Stories The Ultimate Beginner's Guide to Digital Marketing for Small Businesses | Chris Mercer

The Generosity Freakshow

Chris "Mercer" Mercer from on Google Analytics for Nonprofits

Marketing For Creatives Show

How to Use Google Analytics to Track What Brings You Clients with Chris Mercer | #145

Building it Online

Learning to Listen To The Market and Understanding Your Numbers with Chris Mercer

Topic Suggestions

Demystifying Online Marketing

Google Analytics for Non-profits

How to Fix Your Broken Marketing Funnel

Better ways to use Google Analytics

Turn Basic Data into Insight and Outcomes

Tools That Will Help You Measure and Manage your Marketing

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