co-founder of MeasurementMarketing.io
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.
First by planning out what’s important to measure in their marketing, then how to actually measure it (using tools like Google Tag Manager and Google Analytics), creating dashboards that are actually useful, and pulling actionable insights from what’s being measured to begin forecasting and optimizing future results.
Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. He has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.
He can be found speaking at conferences and events, such as Traffic & Conversion, Social Media Marketing World, Content Jam, TravelCon, Digital Elite Camp, Baby Bathwater Institute, and others.
The Digital Marketer Podcast
EP17: Chris Mercer, Co-Founder @ MeasurementMarketing.io on Vanity Metrics vs the Useful Truth
Social Media Marketing Podcast
Google Analytics 4: What Marketers Need to Know
Hustle & Flowchart Podcast
Chris Mercer — Here's A Better Way To Use Google Analytics
Make Marketing A.W.E.S.O.M.E Podcast
eCommerce Evolution Podcast
E45 - The math behind your marketing.
The Bright Ideas eCommerce Podcast
BI 273: How to Fix My Broken Marketing Funnel with Chris Mercer
The Agents of Change Podcast
Getting Started with Google Data Studio
Small Business War Stories
MeasurementMarketing.io: The Ultimate Beginner's Guide to Digital Marketing for Small Businesses | Chris Mercer
The Generosity Freakshow
Chris "Mercer" Mercer from MeasurementMarketing.io on Google Analytics for Nonprofits
Marketing For Creatives Show
How to Use Google Analytics to Track What Brings You Clients with Chris Mercer | #145
Building it Online
Learning to Listen To The Market and Understanding Your Numbers with Chris Mercer
Demystifying Online Marketing
Google Analytics for Non-profits
How to Fix Your Broken Marketing Funnel
Better ways to use Google Analytics
Turn Basic Data into Insight and Outcomes
Tools That Will Help You Measure and Manage your Marketing
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