Ali Wittich

Founder, MarTecha

Bio Info

Ali Wittich is a seasoned expert in demand generation, campaign execution, and data privacy, bringing a wealth of knowledge and hands-on experience to modern marketing challenges. As the founder of MarTecha, Ali has transformed her insights into practical solutions for businesses, focusing on optimizing CRMs and marketing automation platforms like Pardot and HubSpot. Her background includes leading marketing operations for North America at Publicis Sapient and advancing marketing initiatives at PwC, underscoring her proficiency in data-driven marketing strategies.

With over a decade in corporate America, Ali has honed her skills in not just the technical aspects of marketing but also in understanding the softer, more intuitive sides of business ownership. Her journey from corporate leader to entrepreneur has been marked by a focus on clean data and robust tech stacks, which she makes relatable by tying them to real-world business challenges.

Ali is committed to giving back to the community and nurturing future business leaders. Her perspective as a leader is greatly enriched by her voluntary service as a board member for Junior Achievement.

Based in Austin, Texas, Ali combines her technical acumen with a passion for holistic business practices. She emphasizes the importance of understanding what can and cannot be controlled in the business landscape, blending practical marketing insights with a more spiritual approach to leadership. Ali's engaging personality and dedication to her clients' success make her a compelling guest for discussions on marketing, technology, and the human side of business.

Previous Interviews

The Revenue Marketing Report

Data Privacy & Your Career In MOPs

The Society of Marketing Technology Consultants

Episode 12: Going Solo? A Coach Can Help! With Alison Wittich and Jamie Ellis

Topic Suggestions

The Role of Clean Data in Driving Business Outcomes

How Much Is Your Dirty Data Costing You?

From Concept to Conversion: Mastering Campaign Execution in 2024

Unlocking Demand Generation

Navigating Data Privacy in Marketing

Building a Bulletproof Marketing Tech-Stack

The Future of Marketing Automation

The Art of Control: Focusing on What You Can Change in Business

Reflecting on a Decade in Corporate America: Lessons for Today's Marketers

Post-COVID Realities for Entrepreneurs

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