Strategyn Founder & CEO | Inventor | Author | Innovation Thought Leader
Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and founder of strategy and innovation consulting firm, Strategyn. He has applied his ODI process at some of the world's leading companies and across nearly all industries to inform breakthrough innovations - achieving a success rate that is 5 times better than the industry average.
Philip Kotler calls Tony "the Deming of Innovation" and credits him with bringing predictability to innovation. Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of best sellers What Customers Want and Jobs-to-be-Done: Theory to Practice.
He is eager to continue sharing insights that will inspire leaders of organizations, executive teams, and innovators to change the way the world innovates.
ITX Product Momentum
70 / Making Innovation Predictable
The Search for
Innovation - Blind luck or science (Part 2)
The Learning &
Jobs To Be Done With Tony Ulwick
A Faster Horse
Tony Ulwick on Understanding Customers' Needs
Deliver It Cast
 - What Customers Want with Tony Ulwick
051: Product Innovation and Jobs to Be Done with Tony Ulwick
Tony Ulwick outcome-driven innovation and jobs-to-be-done
Specified: Building Materials & Coatings Growth Podcast
Ep. 57: Innovating With Efficiency
Competing with Huge Companies as a Bootstrapper
Global Product Management Talk
TEI 106: Jobs to be done – with Tony Ulwick
Transforming tech companies through innovation as an executive
Increasing growth, profitability, and company value by improving its financial position
How to formulate an innovation business strategy and determine growth opportunities
How to create a winning product roadmap to improve a company's innovation success rate
What are the most critical mistakes a company can make and how to avoid them
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