Sonciary Perez

Sonciary Perez

Co-Founder of

Bio Info

Sonciary Perez is a Boston-based founder on a mission to change human interaction with customers through fast technology, to deliver exceptional experiences by converting day-to-day conversations with SaaS businesses into data that improve the whole business. She is Co-Founder of, the only frontline intelligence platform for B2B SaaS companies that helps them better serve, retain, and upsell customers.


With two decades in early-stage B2B SaaS, Sonci has dedicated the last twelve years to building and scaling pre-and post-sales motions. Ten of those years were at the helm of customer success, services, and support teams.


Before Quala, she co-founded Promoboxx, a marketing technology startup connecting brands with independent retailers to increase awareness of buying goods locally. She also serves as a Mentor with Techstars Boston and represents BOSS - Accomplice VC’s syndicate of hundreds of Boston Angel Investors.


Sonci is a well-versed, insightful speaker. Her knowledge will benefit SaaS executives, entrepreneurs, and innovators interested in getting fresh perspectives and learning how to improve product development, deliver excellent customer experiences, grow revenue from the customer base, and reduce customer churn.

Previous Interviews


Engagement is not always a clear prediction of retention

Tech Leader Talk

Accelerating business growth using customer success technology – Sonci Perez

The Jeff Bullas Show

Should You Choose One Customer Persona or Several?

The Syntax Show with Jon Tota

Data-Driven Decisions with Sonciary Perez

Topic Suggestions

Why not investing in customer success software is costing you money

Scaling your company with smart, customer success technology

Customer retention and expansion using SaaS

How to build a product that your customers love

Finding the intersection of technology and humans to scale up a B2B business

Understanding customers' needs with frontline intelligence

Developing SaaS products that will make your customers happier

Determining customer health embracing usage data

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