Peter Shafer

Peter Shafer

Vice President, Sales and Marketing at Everest Communications

Bio Info

Peter Shafer is the Vice President of Sales and Marketing at Everest Communications. Everest is a digital communications firm that provides counsel and program execution support to companies in the areas of analytics, social media strategy, and digital reputation repair.

Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns.

Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand.

Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations!

Topic Suggestions

How to gain value by structuring unstructured data.

Trends in digital marketing - Why data analysis matters.

"What does that really mean?" - How to interpret public opinion polling data. 

Can you trust the polls? Understanding current trends and the factors affecting the quality of polls.

The impact of new media on data collection and interpretation.

How engaged is your audience? - Advice on how to build long-term brand engagement.

Learning to ask better questions - Increasing the value of polling.

How to reach new audiences - The challenge of bridging age, gender, and race divides.

The science and history behind public opinion polling.

The need for change in polling methodology

The science and methodology of interpreting data.

How misinformation and the inability to properly analyze data is hurting your organization.

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