Nick Bond

Co-Founder of Apex™

Bio Info

Nick is the Founding Partner and Head of Product at Apex, an AI-driven solution that uses insights from customer research to identify how aligned a brand is with the desires of their customer and translates them into business and marketing strategies that improve CX. Before Apex, he worked for a decade with Ipsos in the market research industry and another five years managing a Strategic Marketing Planning team within the Canadian Tire group of companies. 

Nick joined the agency world leading the Strategy Department at a well-established Western Canadian firm. With specific experience in understanding customer expectations, motivations, and frustrations, he developed these insights into in-market plans for Marketing and Operational teams, which allowed him to deploy the initial algorithm and output in what would become Apex. A rare combination of data junkie and people-person, Nick has used his wealth of research and go-to-market planning skills in many sectors such as energy, retail, not-for-profit, tourism, financial services, government, real estate, post-secondary, and technology.

This guest speaker provides accurate and tangible metrics with measurable impact on organizations. He built a career understanding people and wants to help your audience assess the relationship that people have with their brands. Book him now!

Previous Interviews

Banking on Digital Growth

232) #ExponentialInsights: Customer Loyalty in Finance - Keeping Score with Apex

The Chemistry of Engagement Podcast

232) #ExponentialInsights: Customer Loyalty in Finance - Keeping Score with Apex


Bringing a CX Mindset to your B2B Business | Webinar

Schlesinger Group

OnDemand: Is it Tech or Trust that’s Tanking the Bank Business?

| Webinar

Topic Suggestions

How to turn your customers into brand ambassadors based on their attitudes and behaviors

What do customers expect from you? How can you win more of their hearts and minds (and wallets)?

The role of customer expectations, motivations, and frustrations when designing an in-market plan

How the analysis of customers' relationship between their behavior and your brand impacts their engagement

Brand Loyalty and Consumer Behavior: How AI and automation are changing the face of marketing

Influencing your customers' "micro-moments" by understanding what drives their actions

The impact of customer experience in brand loyalty and following

How critical is the customer experience in the journey of your company success?

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