Marketing + Analytics | Helping Companies Take Action on their Data
JJ Reynolds from Mediauthentic, started working in the field of marketing as a videographer who would create marketing videos and other assets, but he quickly learned that organizations didn’t really know what to do with these things once they had them. Now he focuses on assisting businesses in measuring and acting on their marketing data, understanding that being online takes a lot of work, so he helps eliminate the "Guess Work".
Reynolds helps his clients using Google Marketing Cloud, where he's able to predictably increase MRR while measuring each channel's step in the marketing journey. With his team, they take all of their clients Data from thieir CRM, Google Analytics, and cart platform, then turn it into a real-time data dashboard for you to take action.
JJ believes that most digital businesses need is someone to provide reliable consistent data to take action.
Fun with Fundraising
E11 - Analytics in fundraising with JJ Reynolds
The Joy of Membership
Helpful by the Numbers: JJ Reynolds, Mediauthentic
Growing in a Predictable Manner by Measuring Numbers and Metrics on an Ongoing Basis.
The Importance of Knowing How Much It Costs You to Get a New Customer
How you Built out a Report that People Would Actually want to Read
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