JJ Reynolds

JJ Reynolds

Marketing + Analytics | Helping Companies Take Action on their Data

Bio Info

JJ Reynolds from Mediauthentic, started working in the field of marketing as a videographer who would create marketing videos and other assets, but he quickly learned that organizations didn’t really know what to do with these things once they had them. Now he focuses on assisting businesses in measuring and acting on their marketing data, understanding that being online takes a lot of work, so he helps eliminate the "Guess Work".

Reynolds helps his clients using Google Marketing Cloud, where he's able to predictably increase MRR while measuring each channel's step in the marketing journey. With his team, they take all of their clients Data from thieir CRM, Google Analytics, and cart platform, then turn it into a real-time data dashboard for you to take action.

JJ believes that most digital businesses need is someone to provide reliable consistent data to take action.

Previous Interviews

Fun with Fundraising

E11 - Analytics in fundraising with JJ Reynolds

The Joy of Membership

Helpful by the Numbers: JJ Reynolds, Mediauthentic

Topic Suggestions

Keys to Identify what Is and Isn't Working with your Website Numbers 

Growing  in a Predictable Manner by Measuring Numbers and Metrics on an Ongoing Basis.

How to Engage Your Customers and Get Them to Take Action on Your Website

The Importance of Knowing How Much It Costs You to Get a New Customer

Changing your Organization's Perspective on Data Analysis

How you Built out a Report that People Would Actually want to Read

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