Jim Huebner

Jim Huebner

Founder & CEO at Huebner Marketing | Author

Bio Info

J.W. (Jim) Huebner is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels, and to become more profitable in the process.


Over the years, Huebner's firm has helped brands stand out from the competition and become heroes in their respective distribution networks. His agency offers a comprehensive suite of marketing services, from establishing the strongest possible brand position to telling a compelling story through strategic, cross-channel marketing efforts. What makes them different? They maintain a laser focus on relevance as the key to measuring the success of their marketing efforts to ensure their clients are building strong, long-lasting brands.


A husband of one, father of three, and grandfather of four, Jim is a storyteller at heart and an experienced brand consultant. He’s committed to using his 30+ years of experience (and anecdotes) to help business leaders, entrepreneurs, and marketers identify the right strategies to outpace the competition and drive sales leads through stronger, more loyal sales channels. He’s ready to get into the nitty gritty on marketing, manufacturing, and how to take any brand from “mediocre to must-have.” Book Jim now!


Publications

The Irrelevant Old Brand: A Business Fable About Taking Your Brand from Mediocre to Must-Have

The Irrelevant
Old Brand

A Business Fable About Taking Your Brand from Mediocre to Must-Have

Seven Keys to a
Happy Sales Channel

Jim Huebner found some tried and true concepts that held true in almost every organization.

Previous Interviews

The Manufacturers' Network

The Manufacturers' Network

Essential Branding Strategies with Jim Huebner

What People are Saying

"


This is a compelling fable about keeping your brand relevant. Yet it is more than that. It gets to the soul of enterprise with the profound message that for a brand to live, it needs to “GIVE.” The framework is consistent with profits being an index of a company’s altruism—how well it serves others, giving before receiving any predetermined return. Jim’s message will help you keep your brand relevant in a world of wonderous possibilities.


Ronald J. Baker - Founder, Host and Author

"


In the modern market, if you want to add value to your customers, you need to stay relevant. This book will start you down that path.


David Priemer - Founder and Author

"


As an agency owner and advisor for over 30 years, I can tell you without hesitation that the organizations that truly understand, build, nurture and live their brand are the businesses that can thrive in any economic environment, attract the best talents, and deliver profits year-over-year.

This book is literally a blueprint on how to create and cultivate a brand that will earn you loyalty and love from both your best customers and team members! Follow Jim’s wise counsel and you’re on your way!


Drew McLellan - CEO and Author

Topic Suggestions

What makes a manufacturing brand relevant to today’s consumers? 

How can brands avoid becoming Irrelevant Old Brands?

Why is relevance an important metric and what does it look like in the marketplace?

What is the process for helping brands establish their most robust brand positioning?

You’ve narrowed down 30 years of experience with brands to 4 pillars of your “GIVE Manifesto” - What does that mean?

What is a “Relevancy Roadmap” & how do you advise manufacturing brands to undertake strategic marketing planning?

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