Jason Barnard

Jason Barnard

 "The brand SERP Guy"

Founder and CEO at Kalicube

Bio Info

Jason Barnard (the Brand SERP Guy) is a digital marketer who specialises in Brand SERP optimisation and knowledge panel management. At Kalicube, his groundbreaking digital marketing agency, they utilize their Kalicube Pro SaaS platform to help clients optimise their Brand SERP and manage their knowledge panel. 

Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013. Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem.  

Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Additionally, major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.

The best thing about Jason for your podcast audience is that he is a true expert who is also a genuinely interesting human being! 
Jason has had more adventures than is reasonable and has gazillions of engaging stories to share.

He played a cartoon dog in an international TV series, lived on a tropical island in the Indian Ocean, got married in Paris (France), built one of the 10,000 most visited websites in the world, was a professional Punk-Folk double bassist, sold over 50,000 music albums, played a gig with Bob Dylan, performed at the Cavern Club in Liverpool, qualified as a statistician, Google says he was the bassist in Motorhead... and those are just the highlights !

Boowa cartoon
Barking dogs

Previous Interviews


Ep 281: How To Protect Your Brand SERP

Digital Marketing Radio

How to Get a Google Knowledge Panel in 2021 - with Jason Barnard from Kalicube

Marketing Mindset Club

How to integrate SEO into your digital strategy - S3:E3

Dragon Digital Marketing Podcast

What appears when someone googles your name with Jason Barnard


Entity Building and Googles Knowledge Graph with Jason Barnard - Ep 240

Talking Sound

TSP S7 Ep07: SERP and SEO for Bands and Brands with Jason Barnard

12 Hats Radio

Punk to Kids Music (068)

Talking Sound

Jason Barnard: My Life Journey Revealed


Branded Search Results with Jason Barnard (The Brand SERP Guy) of Kalicube

Talking Sound

Ep. 50: What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy)

12 Hats Radio

Jason Barnard : Blue Dogs, Punk & SEO

12 Hats Radio

I Was Once A Cartoon Dog! Interview with Jason Barnard

Topic Suggestions

How to Craft What Google Thinks of You 

Understanding the Presence of Your Brand on Search Engine Result Pages

How to Train Google to Boost your Brand's Impact

Methods and Strategies for Online Branding

The Importance of Google's Information Panels and How You Can Control What Goes Into Them

Trends in Digital Marketing, Branding and SEO

Where Most SEO Professionals are Wasting their Time Today

How Small Businesses and Entrepreneurs can Leverage SERPs for More Exposure

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