CEO, Co-Founder of Persosa
Greg is the Co-Founder and CEO at Persosa and a former CMO at LifeLock. As CEO, Greg oversees an innovative personalization platform that smartly collects consumer data so businesses can better understand their customers, target new audiences and increase revenue. By helping scale data ecosystems and performance, Persosa has become essential for businesses' customer experience and marketing efforts.
Greg is an expert in software development, client experience, data analytics, business growth, and current privacy regulations. He is an executive with unique knowledge of start-ups, creating innovative strategies to align with practical execution and achieve exceptional results. Greg has a progressive and diverse background in Marketing: brand management, digital and traditional marketing, business-to-business (B2B), and business-to-consumer (B2C). In addition, he is a knowledgable in Finance (budgeting, planning, debt & equity raise, IPO) and Operations (process improvement, risk management, call centers, and reporting & analytics).
With over 17 years of experience ranging from Chief Marketing Officer of a $1B+ company to taking the financial lead with a successful start-up, Greg wants to have insightful conversations about business optimization, and he's ready to get booked!
Your Daily B2B Marketing Podcast
#DemandGen 7: How Personalization Saved Wag 100k Clients in 30 Days w/ Greg Lim
Dr. Jason Kolber and
Greg Lim on the Current State of Wellness in the Workplace and Why the Old Approach Isn't Cutting It Anymore
How new rules in consumer privacy affect data collection in personalized marketing
Why innovative strategies always need to be aligned with practical execution plans
What it means to "use data well" in complex marketing personalization strategies
There is no path to effective execution without effective data collection
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