Frederick Vallaeys

Frederick Vallaeys

CEO and Co-founder of OPTMYZR

Bio Info

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, he helped pioneer PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management platform.

After publishing his first book "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage.

A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.


Previous Interviews

Marketing Land

Interview with Frederick Vallaeys on Digital Marketing In An AI World - Search Engine Land

The SiteVisibility Internet Marketing Podcast

#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr

Marketing Speak

The Inside Scoop on Google Ads with ex-Googler Frederick Vallaeys

Perpetual Traffic

Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr

Funnel Reboot podcast

Digital Marketing in an AI World with Fred Vallaeys - Summer Books

Search Engine Journal Show

Automation and Paid Search - How To Adapt and Prosper with Frederick Vallaeys - E.p. 230

Topic Suggestions

The Top 3 Mistakes You Should Avoid Making in PPC 

Teaching Google's Algorithms How to Work for You

Are Your PPC Management Best Practices Still Relevant

Managing Your Marketing in an Unpredictable World

How to Fix the Most Common Performance Issues in Search Marketing

Increasing The Efficiency of Your Google Ads Through Automation

How to win in PPC when all your competitors have the same automation

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