Co-Founder & President, InnerView Group
Chris is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris and his team have developed the breakthrough Brand Transfer Study tool, which helps companies measure brand message alignment and engage their frontlines in innovative new ways.
Chris has expertise across a range of industries, all with a common thread of being large consumer-focused businesses, including consumer products, manufacturing, cable and telecommunications, banking and luxury goods.
Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. Chris is also a frequent contributor to the Forbes Agency Council.
Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.
On Brand with
Building Brand Alignment Internally and Externally
Marketing with Empathy
Selling Your Brand Story Through Your Employees
Transforming your Employees into Brand Ambassadors
Business of Story
How to Align Employees With Your Brand Story
Marketing On Purpose
Christopher Wallace - "Belief, Confidence and Pride" - The Brand Transfer Score
The keys to aligning your brand and customer experience
CX Leader Podcast
The Customer Experience Podcast
Marketing To Your Employees, Not Just Your Customers
The Curated Experience
Fulfilling your brand promise
A Well-Designed Business® Podcast
Leverage Industry Partners to Improve Your Client Experience
Developing Relationships with Our Clients and Customers with Chris Wallace
A Branded World Podcast
How to create brand alignment internally so you can deliver the right experiences externally
How can frontline insights improve customer experience?
The Moment of Truth: Are your frontline teams telling customers the right story?
Why is it so important to have a two-way dialogue between the marketing department and your frontline teams?
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