Chris Wallace

Chris Wallace

Co-Founder & President, InnerView Group

Bio Info

Chris is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris and his team have developed the breakthrough Brand Transfer Study tool, which helps companies measure brand message alignment and engage their frontlines in innovative new ways.

Chris has expertise across a range of industries, all with a common thread of being large consumer-focused businesses, including consumer products, manufacturing, cable and telecommunications, banking and luxury goods.

Beyond his work with clients, Chris is able to apply his passions as a teacher and thought leader. He has taught as an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review and Ad Age. Chris is also a frequent contributor to the Forbes Agency Council.

Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and an MBA from Temple University. He lives outside Philadelphia with his family.

Previous Interviews

On Brand with

Nick Westergaard

Building Brand Alignment Internally and Externally

Marketing with Empathy

Selling Your Brand Story Through Your Employees

Marketing Smarts

Transforming your Employees into Brand Ambassadors

Business of Story
Park Howell

How to Align Employees With Your Brand Story

Marketing On Purpose

Christopher Wallace - "Belief, Confidence and Pride" - The Brand Transfer Score

Brand Land

The keys to aligning your brand and customer experience

CX Leader Podcast

Meeting Expectations

The Customer Experience Podcast

Marketing To Your Employees, Not Just Your Customers

The Curated Experience

Fulfilling your brand promise

A Well-Designed Business® Podcast

Leverage Industry Partners to Improve Your Client Experience


Developing Relationships with Our Clients and Customers with Chris Wallace

A Branded World Podcast

How to create brand alignment internally so you can deliver the right experiences externally

Topic Suggestions

Measuring The Unmeasurable: Don’t guess, measure the gap between your marketing message and frontline teams with the Brand Transfer Study.

How can frontline insights improve customer experience?

What are the benefits of having confident employees represent your brand?

The Moment of Truth: Are your frontline teams telling customers the right story?

Why your frontline employees are essential to your brand’s strength.

Why is it so important to have a two-way dialogue between the marketing department and your frontline teams?

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