Brent Keltner

Brent Keltner

President at Winalytics

Bio Info

Brent Keltner, Ph.D. is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy.  He is the author of The Revenue Acceleration Playbook and has been a featured contributor in CEO World, CustomerThink, MarketingProfs, and Training Magazine.


Winalytics helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment.  Winalytics clients are growth-stage to enterprise companies selling to buyers in the K12, higher education, corporate HR, industrial, retail and automotive sectors.


Before starting Winalytics, Brent was a revenue leader for more than a decade at companies including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation. 


It was at RAND that he first learned the power of buyer valu personalization.  If you drop the product pitch and focus on personalizing every single buyer and customer interaction, you will grow faster.  As Brent says, ‘Authenticity always wins!’ Book Brent now!


Featured Video

Content Marketing and Authentic Buyer Journey, with David Meerman Scott and Brent Keltner

In a world where buyers educate themselves through digital content, the lines between sales and marketing are often blurred. In this discussion with David Meerman Scott, we cover key points of overlap that are most important to anchoring buyer value, and strategies for go-to-markets to stay committed to an authentic buyer journey.

Publication

The Revenue Acceleration Playbook

The Revenue Acceleration Playbook

Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success

Moving From Content Marketing to Content Strategy: Four Actions to Take

Moving From Content Marketing to Content Strategy: Four Actions to Take

Marketing Profs

Holistic ABM is for Everyone In a World of Buyer Personalization

Holistic ABM is for Everyone In a World of Buyer Personalization

CustomerThink

The COO as a new CEO Revenue Partner

The COO as a new CEO Revenue Partner

CEOWORLD Magazine

Sales, Marketing, and Customer Success — Three Revenue Teams, One Customer Experience

Sales, Marketing, and Customer Success — Three Revenue Teams, One Customer Experience

CustomerThink

Your Brand Promise Is Too Important for the Marketing Department

Your Brand Promise Is Too Important for the Marketing Department

CEOWORLD Magazine

Previous Interviews

Peak Performance Selling

The Goats of Growth

How Writing A Book Can Benefit You And Your Customers

Sales Intersection: The Intersection of Money and Meaning

Unlimited Business Wisdom

Episode #111 How To Shift From Product-Centric To Buyer-Centric Marketing and Sales, With Brent Keltner

Conversations with Women in Sales

Conversations with Women in Sales

113: Empathy in Sales Conversations, Brent Keltner, Winalytics

The LBM Journal Sales Podcast, hosted by Rick Davis

The Marketing Book Podcast

The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success by Brent Keltner

FOUNDATIONS

FOUNDATIONS

How Creating an Authentic Customer Journey Transforms Your Business

Over Quota

Over Quota

The 3 Key Pillars Of Growth Acceleration

The RISE Podcast

The RISE Podcast

Episode 16 - Revenue Acceleration, Made Achievable with Brent Keltner (Part 1)

The LBM Journal Sales Podcast, hosted by Rick Davis

The 10 Minute Entrepreneur

INTERVIEW: Brent Keltner – Be a “Buyer-Guide”

Topic Suggestions

Why is storytelling a must-have skill for CEOs?

The Big 4 go-to-market mistakes for CEOs

Why a growth mindset is not enough for top company performance

From content production to content strategy

Personalizing at scale with right marketing strategy and content

Building an ABM strategy across all go-to-market teams

Authentic conversations as the foundation of your go-to-market strategy

Balancing mission and business: Selling into health and government

Customer success driven growth

Account expansion starts in the close

Balancing learning and business: Selling into K12 or higher education  

Industrial transformation: What it means for your go-to-market strategy

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