Brent Keltner
President at Winalytics
Bio Info
Brent Keltner, Ph.D. is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. He is the author of The Revenue Acceleration Playbook and has been a featured contributor in CEO World, CustomerThink, MarketingProfs, and Training Magazine.
Winalytics helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Winalytics clients are growth-stage to enterprise companies selling to buyers in the K12, higher education, corporate HR, industrial, retail and automotive sectors.
Before starting Winalytics, Brent was a revenue leader for more than a decade at companies including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation.
It was at RAND that he first learned the power of buyer valu personalization. If you drop the product pitch and focus on personalizing every single buyer and customer interaction, you will grow faster. As Brent says, ‘Authenticity always wins!’ Book Brent now!
Featured Video
Content Marketing and Authentic Buyer Journey, with David Meerman Scott and Brent Keltner
In a world where buyers educate themselves through digital content, the lines between sales and marketing are often blurred. In this discussion with David Meerman Scott, we cover key points of overlap that are most important to anchoring buyer value, and strategies for go-to-markets to stay committed to an authentic buyer journey.
Publication
The Revenue Acceleration Playbook
Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success
Moving From Content Marketing to Content Strategy: Four Actions to Take
Marketing Profs
Holistic ABM is for Everyone In a World of Buyer Personalization
CustomerThink
The COO as a new CEO Revenue Partner
CEOWORLD Magazine
Sales, Marketing, and Customer Success — Three Revenue Teams, One Customer Experience
CustomerThink
Your Brand Promise Is Too Important for the Marketing Department
CEOWORLD Magazine
Previous Interviews
The Goats of Growth
How Writing A Book Can Benefit You And Your Customers
Unlimited Business Wisdom
Episode #111 How To Shift From Product-Centric To Buyer-Centric Marketing and Sales, With Brent Keltner
Conversations with Women in Sales
113: Empathy in Sales Conversations, Brent Keltner, Winalytics
The Marketing Book Podcast
The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success by Brent Keltner
FOUNDATIONS
How Creating an Authentic Customer Journey Transforms Your Business
Over Quota
The 3 Key Pillars Of Growth Acceleration
The RISE Podcast
Episode 16 - Revenue Acceleration, Made Achievable with Brent Keltner (Part 1)
The 10 Minute Entrepreneur
INTERVIEW: Brent Keltner – Be a “Buyer-Guide”
Topic Suggestions
Why is storytelling a must-have skill for CEOs?
The Big 4 go-to-market mistakes for CEOs
Why a growth mindset is not enough for top company performance
From content production to content strategy
Personalizing at scale with right marketing strategy and content
Building an ABM strategy across all go-to-market teams
Authentic conversations as the foundation of your go-to-market strategy
Balancing mission and business: Selling into health and government
Customer success driven growth
Account expansion starts in the close
Balancing learning and business: Selling into K12 or higher education
Industrial transformation: What it means for your go-to-market strategy
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