Brent Keltner
President at Winalytics
Bio Info
Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. He is the author of The Revenue Acceleration Playbook and has been a featured contributor in CEO World, CustomerThink, MarketingProfs, and Training Magazine.
Winalytics helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Winalytics clients are growth-stage to enterprise companies selling to buyers in the K12, higher education, corporate HR, industrial, retail and automotive sectors.
Before starting Winalytics, Brent was a revenue leader for more than a decade at companies including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation.
It was at RAND that he first learned the power of buyer value personalization. If you drop the product pitch and focus on personalizing every single buyer and customer interaction, you will grow faster. As Brent says. ‘Authenticity always wins!’ Book Brent now!
Featured Video
Content Marketing and Authentic Buyer Journey, with David Meerman Scott and Brent Keltner
In a world where buyers educate themselves through digital content, the lines between sales and marketing are often blurred. In this discussion with David Meerman Scott, we cover key points of overlap that are most important to anchoring buyer value, and strategies for go-to-markets to stay committed to an authentic buyer journey.
Publication
Previous Interviews
Topic Suggestions
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Learn to capture your customer voice
Competitive battlecards kill deal momentum, tell stories about peer value instead
Move from traditional to holistic ABM across all go-to-market teams
Why is storytelling a must-have skill for CEOs?
The Big 4 Go-to-Market Mistakes for CMOs
Why a growth mindset is not enough for top company performance
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