Brent Keltner

President at Winalytics

Bio Info

Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. He is the author of The Revenue Acceleration Playbook and has been a featured contributor in CEO World, CustomerThink, MarketingProfs, and Training Magazine.


Winalytics helps clients accelerate revenue growth by personalizing value in every buyer and customer interaction which leads to ideal buyer leads that close and expand faster. Winalytics clients are growth-stage to enterprise companies selling to buyers in the K12, higher education, corporate HR, B2B SasS, industrial, retail and automotive sectors.


Before starting Winalytics, Brent was a revenue leader for more than a decade at companies including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation.

 
It was at RAND that he first learned the power of buyer value personalization. If you drop the product pitch and focus on personalizing every single buyer and customer interaction, you will grow faster. As Brent says. ‘Authenticity always wins!’ Book Brent now!

Featured Video

Content Marketing and Authentic Buyer Journey, with David Meerman Scott and Brent Keltner

In a world where buyers educate themselves through digital content, the lines between sales and marketing are often blurred. In this discussion with David Meerman Scott, we cover key points of overlap that are most important to anchoring buyer value, and strategies for go-to-markets to stay committed to an authentic buyer journey.

Publication

The Revenue Acceleration Playbook

The Revenue Acceleration Playbook

Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success

Moving From Content Marketing to Content Strategy: Four Actions to Take

Moving From Content Marketing to Content Strategy: Four Actions to Take

Marketing Profs

Holistic ABM is for Everyone In a World of Buyer Personalization

Holistic ABM is for Everyone In a World of Buyer Personalization

CustomerThink

The COO as a new CEO Revenue Partner

The COO as a new CEO Revenue Partner

CEOWORLD Magazine

Sales, Marketing, and Customer Success — Three Revenue Teams, One Customer Experience

Sales, Marketing, and Customer Success — Three Revenue Teams, One Customer Experience

CustomerThink

Your Brand Promise Is Too Important for the Marketing Department

Your Brand Promise Is Too Important for the Marketing Department

CEOWORLD Magazine

Previous Interviews

Peak Performance Selling

The Goats of Growth

How Writing A Book Can Benefit You And Your Customers

Sales Intersection: The Intersection of Money and Meaning

Unlimited Business Wisdom

Episode #111 How To Shift From Product-Centric To Buyer-Centric Marketing and Sales, With Brent Keltner

Surviving Outside Sales

Surviving Outside Sales

Focusing on the buyer's journey w/ Brent Keltner | SOS EP. 70

The LBM Journal Sales Podcast, hosted by Rick Davis

The Marketing Book Podcast

The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success by Brent Keltner

FOUNDATIONS

FOUNDATIONS

How Creating an Authentic Customer Journey Transforms Your Business

Over Quota

Over Quota

The 3 Key Pillars Of Growth Acceleration

Tech Marketing Trends

Tech Marketing Trends

Using Programmatic Prospecting to Drive More Meetings – Brent Keltner

The LBM Journal Sales Podcast, hosted by Rick Davis

The 10 Minute Entrepreneur

INTERVIEW: Brent Keltner – Be a “Buyer-Guide”

Topic Suggestions

Why lifecycle personalization should be priority #1 for any marketing team

Your produce too much content, focus on amplification instead

Content strategy means the right content for each phase of the funnel

Buyer personalization at scale is possible with right marketing strategy

Learn to capture your customer voice

Competitive battlecards kill deal momentum, tell stories about peer value instead

Move from traditional to holistic ABM across all go-to-market teams

Why is storytelling a must-have skill for CEOs?

The Big 4 Go-to-Market Mistakes for CMOs

Why a growth mindset is not enough for top company performance

Book Speaker Now

Click the button below to reach out to us and let us know!

2 Extra Reasons To Book...

Expert Guests Matter

Our guests have experience appearing on podcasts,

so you don't need to coach them.

Eager to Share

Our guests see the value in appearing on your show,

and they are ready to share their experience

 with their audience - and the world!