Alex Castro

Alex Castro

Author of the Amazon Best Seller: Measure, Execute, Win.
Execution Alignment Expert
Creator of the ReM Score

Bio Info

Alex Castro is an aligner of execution to strategy for digital transformation & innovation, best-selling author and creator/founder of ReM Score™ Alex believes that the gap between ideas (strategy) and execution is a persistent problem that is sidelining too many high potential digital transformation and innovation growth opportunities.

What will set companies apart in these uncertain economic times are those that reduce the falloff rate of good ideas during execution, seeing more of them create value, resulting in ultimately thriving in the ‘next normal’.

Aligning execution to your ideas for digital transformation and innovation is rooted in removing the biases that have us repeating the same errors in estimating our capabilities to execute.

There is a way to calculate your execution capability for each idea you have, so more of them come to life, and you and your company win more. Alex is a charismatic, intelligent and knowledgeable guest, with plenty of wisdom to share.


Previous Interviews

Business Owners Radio

184 STRATEGY | How to choose the most effective strategic initiative for your business. w/Alex Castro

21st Century Entrepreneurship

Alex Castro:

Measure, Execute, Win!

Topic Suggestions

Why does your good idea fall victim to the Falloff Rate and what to do about it. 

Measuring for execution capability

Having a "master plan" is not enough for company growth.

Cognitive biases in strategy and execution

How to make sure you're READY to use AI, BEFORE you invest in it

Adapting and understanding the role of analytics in your execution strategy

Why data is crucial to execution

Why your company needs to focus more on execution and less on strategy

Data Lakes Vs. Data Streams - how to measure for success in execution


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